A2 Media Studies- Coursework Unit

The purpose of this unit is firstly to assess candidates'n ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess candidates' application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2); and finally to assess candidates' ability to undertake, apply and present appropriate research (AO4). The unit requires candidates to engage with contemporary media technologies, giving them the opportunity to develop their own skills in these technologies. It also enables them to develop the skills of presentation that are required for further study at higher levels and in the workplace.


From the chosen brief, candidates will produce:
- a media portfolio, comprising a main and ancillary texts;
- a presentation of their research, planning and evaluation in digital format(s).


The media portfolio will be produced through a combination of two or more of the following media:
- Video
- Print
- Web-based
- Audio
- Games software


Each candidate will evaluate and reflect upon the creative process and their experiences of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:


A blog
DVD extras
A podcast
A powerpoint
A website
Or a combination of two or more of the above


In all cases, candidates should be encouraged to see the evaluation as a creative task and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or videotaped presentations.


Production work for the main text in the Advanced Portfolio may be in the same medium as AS work (in order to allow for breadth of experience of different media forms). The ancillary tasks will ensure that all candidates have the opportunity to explore a different medium at some point in their production work. The production element and presentation of research, planning and evaluation may be individual or group work (maximum group size is four candidates). Where candidates have worked in a group, the evidence for assessment may be presented collectively but centres will still assess candidates on an individual basis for their contribution to aspects of the work, from planning, research and production to evaluation.


Though there is no formal individual essay component for this unit, in the G325 examination, candidates will be asked to write about the work undertaken from this unit and from the AS coursework unit. It is therefore recommended that candidates undertake some form of written reflection as practice for the exam.


G324 is marked and internally standardised by the centre and marks are submitted to OCR by a specified date, a sample is then selected for external moderation. The unit is marked out of a total of 100 marks: 20 marks for the planning and research and its presentation; 60 marks fir the construction; 20 marks for the evaluation.


In the evaluation the following four questions must be addressed: 
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?


Our chosen brief:


MUSIC PROMOTION


A promotion package for the release of an album, to include a music promo video, together with two of the following options:


- a website homepage for the band;
- a digipak for the album's release;
- a magazine advertisement for the digipak.